Marketing & Ads Audit
Campaigns drift: budgets get spent on the wrong audience, emails land in spam, and dashboards report the wrong thing. These audit prompts review ad accounts and campaigns, email programs and deliverability, and set-ups in Google Ads, Google Analytics, HubSpot, Mailchimp and Looker Studio. You paste exported metrics, settings or campaign descriptions with private data removed, and get a prioritised list of issues, test ideas and questions. They suit marketers, agencies and owners preparing for a monthly review. Results depend on the data you provide, and a model cannot log in to your accounts, so verify every finding in the platform itself.
- Ad Accounts & Campaigns 21
- Email Deliverability 8
- Email Programs 10
- Social Accounts 8
- Local Listings & Reviews 6
- HubSpot 9
- Google Ads 9
- Meta Ads 7
- Mailchimp 9
- Google Analytics 10
- Looker Studio 9
- Social Media 11
Prompts
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Search Ad Account Structure Audit for a Local Business
Check campaigns, keywords and budgets for waste.
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Social Ad Campaign Audit: Audience and Creative
Check targeting, creative variety and frequency.
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Ad Copy and Landing Page Message Match Audit
Compare each ad with the page it leads to.
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Conversion Tracking Setup Audit for Ad Platforms
Check that purchases and leads are counted correctly.
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Ad Budget Allocation Audit Across Channels
Check whether spend follows evidence.
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Retargeting and Audience Exclusion Audit
Check overlap, recency windows and who is being shown ads.
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Shopping Feed and Product Ads Audit
Check product data quality and campaign structure.
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Brand Search Campaign Audit
Decide whether bidding on your own name is worth it.
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Video Ad Creative Audit
Score hook, clarity and honesty of short video ads.
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Local Services Ads and Call Quality Audit
Check call handling and lead quality from paid listings.
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Marketing Funnel Leak Audit
Find the stage where prospects are lost.
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Marketing Budget Review for a Small Business
Check whether spend matches goals and capacity.
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Competitor Ad Messaging Audit
Compare what rivals claim and where you can differ honestly.
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Promotion and Discount Campaign Post-Mortem Audit
Check whether the offer made money.
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Search Campaign Wasted Spend Audit
Find searches and settings that burn budget without results.
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Ad Creative Fatigue and Testing Audit
Check whether ads are stale and whether tests are fair.
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Audience Targeting and Exclusions Audit
Check who sees your ads and who should not.
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Budget Pacing and Bid Strategy Review
Check how money is spent through the month.
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Social Ad Account Structure and Naming Review
Check clarity of campaigns and ad sets.
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Ad Policy and Disapproval History Review
Learn from rejected ads and prevent repeats.
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Remarketing List Hygiene and Frequency Audit
Check that follow-up ads are fair, relevant and capped.
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Email Authentication Setup Audit
Audit email authentication setup covering SPF, DKIM, DMARC and alignment, explained in plain language with fixes.
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Sender Reputation and Spam Complaint Audit
Audit sender reputation and spam complaints to find what is hurting inbox placement, with fixes ranked by impact.
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Email List Hygiene Audit
Decide who to keep, suppress and re-confirm.
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Transactional Email Audit: Receipts, Resets and Alerts
Check the emails customers cannot afford to miss.
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Subject Line and Preview Text Audit
Check honesty, clarity and variety across recent sends.
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Cold Outreach Email Compliance and Quality Audit
Check prospecting emails for respect and rules.
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Email Rendering and Dark Mode Audit
Check layout across clients and settings.
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Unsubscribe and Preference Centre Audit
Check that leaving and choosing less is easy and honoured.
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Welcome Email Sequence Audit
Audit a welcome email sequence, checking what new subscribers receive in their first days, timing, clarity and the ask.
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Abandoned Cart Sequence Audit
Check timing, tone and incentives.
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Newsletter Content Mix Audit
Check what readers actually engage with.
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Promotional Email Calendar Audit
Check frequency, spacing and fatigue.
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Email Segmentation and Personalisation Audit
Check whether personalisation helps or backfires.
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Re-Engagement Campaign Audit
Check whether win-back messages worked and what they cost.
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B2B Nurture Sequence Audit
Check relevance and timing for long sales cycles.
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Event Email Sequence Audit
Check registration and attendance emails.
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Email Program Health Scorecard
Check list health, engagement and process in one view.
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Abandoned Basket and Lifecycle Flow Audit
Check automated flows from trigger to exit.
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Google Ads Wasted Spend and Search Terms Audit
Find spend that brings no value and fix it.
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Google Ads Account Structure and Settings Audit
Check campaigns, settings and tracking for common problems.
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Google Ads Landing Page and Message Match Audit
Check whether the page delivers what the ad promises.
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Google Ads Conversion Tracking Accuracy Audit
Check that reported conversions match reality.
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Google Ads Policy and Claims Compliance Check of Ad Copy
Review ads for claims that may breach policy or law.
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Google Ads Lead Quality Audit Using Offline Outcomes
Compare ad-reported leads with leads that became customers.
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Google Ads Budget Pacing and Impression Share Audit
Check whether budgets limit the campaigns that matter.
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Google Ads Assets and Ad Strength Audit
Review headlines, descriptions, sitelinks and other assets.
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Search Term Report Waste Audit With Negative Keyword Candidates
Find irrelevant searches that cost money and decide what to exclude.