Promotion and Discount Campaign Post-Mortem Audit
Check whether the offer made money.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit a past promotion. Sales, margin and traffic before, during and after: [PROMO_DATA]. Discount level, channels and costs: [OFFER_COSTS]. Other changes in the same period: [OTHER_CHANGES]. Estimate incremental sales and margin against a baseline from comparable weeks, include promotion costs and pull-forward, and note factors that confuse the picture. Say how confident the conclusion is and why. Return a table with Measure, Baseline, Promotion, Difference and Confidence, a verdict in red, amber or green, and rules for the next promotion. Pricing and advertising rules are [VERIFY] for [JURISDICTION]. Also include the effect on customer mix, such as new versus existing buyers, repeat purchases afterwards and returns, and the cost of staff time or stock handling. State what decision the evidence supports and what it cannot support, in two sentences. Respect the audience: no targeting based on sensitive characteristics, and flag any segment or message that could exclude or mislead people. Tag ad policy points [VERIFY] with the platform.
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