Conversion Tracking Setup Audit for Ad Platforms
Check that purchases and leads are counted correctly.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Verify the conversion tracking behind my ad account. Conversion actions, values, counting method and attribution window: [CONVERSION_SETTINGS]. Platform-reported conversions and actual orders or leads for the same dates: [COUNT_COMPARISON]. Site and tag setup: [TAG_SETUP]. Compare platform numbers with business records, identify likely causes of gaps such as double counting, test conversions, missing consent, wrong values and delayed attribution, and judge whether the optimisation signals are reliable. Return a reconciliation table with Metric, Platform, Records, Gap and Likely cause, a reliability score from 1 to 10, and a test plan to confirm each cause. Consent requirements are [VERIFY] for [JURISDICTION]. Also recommend which conversion action should be used for optimisation and which should be observation-only, and explain why. Include a list of test purchases or form submissions I can make to confirm each tag fires once and with the correct value. Then document the tracking plan so that it can be maintained. Create a table listing each conversion action, its trigger, value logic, counting method, attribution window, where it is used for optimisation and who owns it. Add a test protocol with exact steps, test data and expected results for each action, and a change log. Specify monitoring such as a daily count check, an alert for sudden drops, and a monthly reconciliation with sales records. Discuss the effect of consent choices, browser restrictions and offline conversions on reported numbers, and propose how to describe the uncertainty to decision makers. Provide guidance on importing offline results responsibly and without personal data that should not be shared. Privacy and consent requirements are [VERIFY] for [JURISDICTION] with a privacy professional, and platform capabilities change. Add a short plan for what to do if conversions suddenly fall to zero overnight, listing the first five checks in order and the person to alert. Do not invent benchmarks. If you need an industry comparison, ask me for the source or mark it [VERIFY], and keep every recommendation tied to evidence in the data I pasted.
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