Ad Budget Allocation Audit Across Channels
Check whether spend follows evidence.
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Review how my ad budget is split. Monthly spend, results and customer value by channel for the last quarter: [CHANNEL_DATA]. Margins and payback limits: [MARGINS]. Strategic reasons for any channel: [STRATEGY_NOTES]. Calculate cost per result, return, and payback time by channel using my numbers, note which channels deserve more or less budget, and which results are unreliable because of attribution or sample size. Propose a reallocation as a test of no more than 20 percent of spend, with a stop rule. Return a table with Channel, Spend, Result, Return, Confidence and Recommendation, a score from 1 to 10 for evidence quality, and a decision memo of under 150 words. Also show the effect on total return if the reallocation test fails, using worst-case numbers from my data, and name the signals that would tell me to reverse it within two weeks. Keep the memo free of promises about future results. This review cannot see inside the platform, so list the screens or reports I should check to confirm each finding, and mark any suggestion that depends on account settings [VERIFY].
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