Audit intermediate Works with: Any AI

Search Ad Account Structure Audit for a Local Business

Table output Has example

Check campaigns, keywords and budgets for waste.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Audit a paid search account for a local business. Campaign and ad group structure with budgets: [ACCOUNT_STRUCTURE]. Search terms report for the last 30 days: [SEARCH_TERMS]. Goals and what a lead is worth: [GOALS_VALUE].

Check whether campaigns map to services, whether match types are letting irrelevant searches in, whether negative keywords exist, whether location settings fit the service area, whether ad copy matches the search and landing page, and whether conversion tracking counts the right actions.

Return a findings table with Issue, Evidence, Estimated waste, Severity (red, amber, green) and Fix, a score from 1 to 10 for structure, relevance, tracking and budget use, and a ranked list of the first ten changes.

Also list the ten search terms that wasted the most money and the ten that converted best, with the change each suggests.

Then rebuild the account plan on paper before touching the account. Propose a structure of campaigns and ad groups by service and location, with the budget share for each, the match type approach, the negative keyword lists and the landing page for each group. Write two example ads per group that follow the platform's character limits and avoid claims I cannot support, using only facts supplied. Specify the conversion actions to track and their values, how calls will be counted, and the review schedule for the first month, with the measures and thresholds for pausing or expanding. Include a plan for testing one change at a time and recording results, and a safeguard against budget runaway, such as daily caps and alerts. Explain how to review the search terms weekly. Advertising and platform policies are [VERIFY] and results are not guaranteed.

Remove personal data from anything I paste, and tell me if you notice customer information. Tag consent, tracking and data-sharing rules [VERIFY] for [JURISDICTION] before any change is made.

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Findings (invented plumber, 30 days)
Spend 1,240; clicks 610; leads 38; cost per lead 32.6.
Search terms: 22% of spend on "plumber jobs" and "plumbing course" (irrelevant). Add negatives.
Structure: one campaign for all services; emergency and bathroom fitting share a budget. Split.
Location: radius includes towns outside the service area (about 9% of clicks).
Tracking: counts page views of the thank-you page, which was visited twice by staff. Check calls.
Top changes: negatives, split emergency campaign, fix radius, count calls over 60 seconds, review weekly.

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