Marketing Budget Review for a Small Business
Check whether spend matches goals and capacity.
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Review my marketing budget. Spend by channel and tool for twelve months: [SPEND_LIST]. Revenue and enquiries by source: [RESULTS_BY_SOURCE]. Time spent by owner and staff: [TIME_SPENT]. Add up total cost including time, estimate cost per customer by channel, list spending with no measurable return, and identify gaps where a customer would expect to find the business. Be explicit about uncertain attribution. Return a table with Item, Cost, Evidence of return, Verdict (red, amber, green) and Action, a score from 1 to 10 for focus, measurement and affordability, and a leaner budget proposal using only my numbers. Also separate fixed costs such as subscriptions from variable costs such as ads, and list tools whose features overlap. Suggest an experiment budget of a fixed percentage, with a rule that every test has a hypothesis and an end date. Show your arithmetic for every rate, cost and return, and flag numbers that look inconsistent as questions to check with the source system instead of as proven errors.
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