Email Program Health Scorecard
Check list health, engagement and process in one view.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Score my email program. List size, growth, unsubscribe and complaint rates, click rates, send frequency and segmentation: [PROGRAM_DATA]. Process notes: [PROCESS_NOTES]. Score from 1 to 5 on list quality, consent, relevance, deliverability signals, content value, testing and reporting. Calculate unsubscribe rate as unsubscribes divided by delivered and compare with the range I treat as normal [HEALTHY_RANGE]. Identify the three biggest risks. Return a scorecard with evidence, a 30-day action plan and a monthly dashboard of five numbers. Consent rules are [VERIFY] for [REGION]. Add a worked scorecard with invented figures: list quality 3, consent records 2, relevance 3, deliverability signals 4, content value 3, testing 1, reporting 2; total 18 out of 35, 51 percent. Unsubscribe rate 0.5 percent (50 of 10,000 delivered) is within a range many senders see, but complaints should be checked. Priorities: consent records, testing and reporting. 30-day plan with weekly tasks. Dashboard of five numbers: list growth, unsubscribe rate, complaint rate, click rate, revenue or leads per email.
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