HubSpot Sequences and Email Performance Audit
Review outreach performance and quality.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit email performance. Data by sequence or campaign: sends, delivered, opens, clicks, replies, meetings booked, unsubscribes and bounces: [EMAIL_DATA]. Copy samples: [COPY_SAMPLES]. Calculate delivery rate, open rate, click rate, reply rate, meeting rate and unsubscribe rate, each with its numerator and denominator (18 replies from 400 delivered is 4.5 percent). Tell me which rates are reliable: open rates can be inflated by privacy features in email programs [VERIFY], so give more weight to replies and meetings booked. Compare sequences only when the sample is large enough, say how large that is for rates of this size, and make no claims of statistical significance on small samples. Review the copy for clarity, relevance, length and a single ask, identify the best and worst sequences with hypotheses, rewrite the weakest email with one idea, one ask and a personal first line from the details I give, and propose an A/B test with a single change. Return a table and a testing plan.
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