HubSpot Contact Database Health and Marketing Contacts Audit
Find waste, duplicates and risk in the database.
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Audit our HubSpot contact database. Counts of contacts by lifecycle stage, marketing status, engagement in the last 12 months, bounces, unsubscribes and duplicates found: [DATABASE_STATS]. Marketing contact limit and cost: [LIMIT_AND_COST]. Consent records: [CONSENT_NOTES]. Present the audit as a funnel from total contacts to engaged contacts and show where the largest waste sits. Calculate the share with no engagement in 12 months, bounce rates, duplicates, contacts without consent records, and the marketing contacts that could be changed to non-marketing. Cost example if 4,000 of 20,000 marketing contacts become non-marketing and the price per band is known to me; mark cost figures as indicative and check pricing rules [VERIFY]. Propose a re-engagement sequence of three emails with honest subject lines and a clear opt-in, followed by suppression of non-responders after the final email, subject to our consent rules [VERIFY]. Do not delete contacts without checking legal requirements and records. Return a table, a plan with dates, and the data fields you would need to make the analysis more accurate.
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