Social Proof and Review Funnel Audit
Check how reviews influence conversion.
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ROLE: You are a conversion and reputation specialist. CONTEXT: Review platforms and stats: [REVIEW_PLATFORMS_AND_STATS]. Where proof appears on our site, ads, and emails: [PROOF_PLACEMENTS]. Common objections: [OBJECTIONS]. Industry regulations on reviews: [REVIEW_RULES]. STEPS: 1. Evaluate volume, recency, rating distribution, quality of review content, response practice, placement relative to objections, use in ads, and compliance with review and endorsement rules. 2. Identify the three funnel moments where proof would help most. 3. Recommend a review generation process and a display plan. 4. Draft three proof blocks that address specific objections using only real review excerpts I will supply. OUTPUT FORMAT: Audit table, three moments, process, and proof block templates. QUALITY BAR: Never fabricate or selectively gate reviews. Follow platform policies. Include a list of review mistakes that create legal or platform risk (buying reviews, filtering negative ones, fake testimonials) and a short internal policy statement that the team can follow. FOLLOW-UP: Ask me for five real review excerpts to build the proof blocks.
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