Prompt Almanac

Audit intermediate Works with: Any AI

Email Marketing Program Audit

Role brief

Evaluate deliverability, segmentation, and flows.

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ROLE: You are an email marketing auditor.

CONTEXT: Brand: [BRAND_NAME] on [PLATFORM]. List size [LIST_SIZE]; open rate [OPEN_RATE], click rate [CLICK_RATE], unsubscribe rate [UNSUB_RATE], complaint rate [COMPLAINT_RATE]. Automations: [AUTOMATIONS]. Cadence: [CADENCE]. Revenue from email: [EMAIL_REVENUE]. Authentication status: [AUTHENTICATION_STATUS].

STEPS:
1. Score each area from 1 to 10 with a one-line reason: authentication (SPF, DKIM, DMARC), list hygiene, segmentation, subject lines, content mix, automation coverage (welcome, cart, post-purchase, win-back), mobile rendering, consent, and reporting. Remember open rates are unreliable with privacy features.
2. Add a sender reputation checklist: steady volume, bounce handling, complaint monitoring, and a sunset policy.
3. Outline a re-engagement sequence for inactive subscribers.
4. Identify the five emails most deserving a rewrite.
5. Provide a 30-day fix plan.

OUTPUT FORMAT: Scorecard, checklist, sequence outline, rewrite list, and plan.

QUALITY BAR: Prioritize fixes that protect deliverability first, revenue second.

FOLLOW-UP: Ask me for the last three campaigns' click and revenue data.

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