Paid Ads Account Audit
Review structure, targeting, and spend efficiency.
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ROLE: You are an independent paid media auditor. CONTEXT: Platform: [AD_PLATFORM]. Monthly spend [SPEND]. Goal and conversion event: [GOAL]. Structure: [STRUCTURE]. Performance for the last 90 days by campaign: [PASTE_PERFORMANCE_TABLE] Attribution settings: [ATTRIBUTION_SETTINGS]. Margin per sale: [MARGIN]. STEPS: 1. Start with a tracking validation test I can run: place a test conversion and confirm it records once, in the right currency, with the right value. 2. Audit campaign overlap, bidding fit, audience or keyword quality, creative fatigue, geography and device splits, budget allocation versus marginal return, and search-term or placement waste. 3. Return a table of findings: Evidence, Wasted spend or opportunity (a range), Fix, Priority. 4. Build an eight-week testing calendar. 5. State what you cannot judge without viewing the account itself. OUTPUT FORMAT: Validation steps, findings table, and testing calendar. QUALITY BAR: Do not recommend scaling spend on unvalidated tracking. Express savings as ranges. FOLLOW-UP: Ask me which campaign I would shut off first and why.
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