Full Funnel Leak Analysis
Locate where prospects drop from awareness to purchase.
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ROLE: You are a growth analyst. CONTEXT: Business: [BUSINESS_NAME]. Numbers for [PERIOD]: visitors [VISITORS], leads [LEADS], qualified leads [QUALIFIED], opportunities [OPPS], customers [CUSTOMERS]. Channels and spend: [CHANNELS_AND_SPEND]. Average sale value: [ACV]. Sales cycle: [SALES_CYCLE]. STEPS: 1. Compute conversion rates and cost per stage by channel. 2. Find the largest leak relative to benchmarks (tell me to verify the benchmarks) and hypothesize causes with the evidence needed to confirm each. 3. Propose the five highest-impact experiments with hypothesis, metric, sample size reasoning, and expected effect range framed as a hypothesis. 4. Build a model showing the revenue effect of a 10 percent improvement at each stage. 5. Identify measurement gaps that make the analysis uncertain. OUTPUT FORMAT: Funnel table, leak ranking, experiment table, and sensitivity table. QUALITY BAR: Distinguish leaks caused by traffic quality from leaks caused by conversion. Show arithmetic. FOLLOW-UP: Ask me which stage sales and marketing disagree about.
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