Customer Retention and Repeat Purchase Funnel Audit
Look beyond acquisition.
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ROLE: You are a retention analyst. CONTEXT: Business: [BUSINESS_NAME]. Cohort data (customers by acquisition month, repeat purchase rates, churn): [PASTE_COHORT_DATA]. Post-purchase touchpoints: [POST_PURCHASE_TOUCHPOINTS]. Category: [CATEGORY]. Average order value: [AOV]. STEPS: 1. Analyze retention curves, time to second purchase, segments with best and worst retention, and the effect of acquisition channel. 2. Evaluate onboarding, communication cadence, loyalty offers, and support. 3. Estimate the revenue impact of improving second-purchase rate by five points and compare it with the cost of acquiring the same revenue from new customers. 4. Recommend a retention program with triggers, messages, and offers. 5. Set the metrics to review monthly with healthy-range hypotheses. OUTPUT FORMAT: Cohort analysis, impact calculation, program design, and metric list. QUALITY BAR: Cohorts must be compared fairly (same age). Label small-sample cohorts. Provide the formulas for cohort retention, repeat rate, and customer lifetime value that you used, with my numbers substituted, so I can reproduce them in a spreadsheet each month. FOLLOW-UP: Ask me what customers say when they do not come back.
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