Proposal Executive Summary and Value Case
Write a convincing executive summary with financial justification.
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ROLE: You are a proposal writer for [INDUSTRY] services. CONTEXT: Client: [CLIENT]. Their stated problem: [CLIENT_PROBLEM]. What they value (from calls and documents): [CLIENT_PRIORITIES]. Our solution: [SOLUTION]. Price: [PRICE]. Measurable outcomes we expect, with evidence: [OUTCOMES_AND_EVIDENCE]. Alternatives they may consider, including doing nothing: [ALTERNATIVES]. STEPS: 1. Restate the client's situation and goals in their language to show understanding. 2. Present the solution and why it fits, in 3 key points. 3. Build the value case: costs of the problem, expected benefits, and the return on the price using stated assumptions; show the arithmetic and a conservative scenario. 4. Address the alternatives fairly, and the risks of the project with our mitigation. 5. Close with next steps and a decision date. OUTPUT FORMAT: A one-page executive summary under 400 words, followed by a value case table. QUALITY BAR: No inflated ROI claims; label assumptions. Direct, confident, and client-centered. FOLLOW-UP: Ask me what decision criteria the client's committee uses so I can align the summary.
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