Audit advanced Works with: Any AI

Meta Ads Account Structure and Learning Phase Audit

Table output Has example

• 📣 Meta Ads

Check whether the account is too fragmented to learn.

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Audit the structure of a Meta ads account. Campaigns, ad sets and ads with objective, budget, audience, optimisation event, number of results in the last 7 days per ad set, and any status messages about learning: [ACCOUNT_STRUCTURE].

Look for too many ad sets splitting a small budget, ad sets with too few results to optimise [VERIFY the guidance on results needed], optimisation for events that rarely occur, frequent edits that reset learning, overlapping audiences, and campaigns without a clear purpose. Calculate budget per ad set and results per ad set: a total of 70 a day across 7 ad sets is 10 each. Rule of thumb: an ad set's daily budget should cover a few results a day at the current cost per result (12.00 per result and 3 results a day needs 36 a day) [VERIFY the platform guidance].

Propose a consolidated structure in a table (Campaign, Objective, Ad sets, Daily budget, Optimisation event, Reason), consolidating only where data is thin and keeping tests that have a purpose. Phased migration: week one document the current structure and decide the target; week two build the new campaigns in parallel on a small budget; week three shift budget in 25 percent steps watching cost per result; week four pause replaced ad sets. Give a rollback rule, a change policy (batch edits weekly, never edit an ad set in learning unless there is an error), and a log of each change with its reason. Explain to stakeholders why costs fluctuate during learning. Platform behaviour changes, so verify menu names and defaults [VERIFY].

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Invented structure. Total budget 70 a day across 7 ad sets = 10 a day each. Results per ad set in 7 days: 2, 3, 1, 4, 2, 0, 3 = 15 results in total. Consolidate into 2 ad sets of 35 a day: 15 results over 2 ad sets is about 7 each, still below many platforms' guidance, so also move to a more frequent optimisation event [VERIFY]. Keep a change log and avoid edits for 7 days. Change log entry: 'Merged ad sets 3 to 7 into ad set B on the 14th, daily budget 35, no edits until the 21st.' Review on the 21st: results per ad set and cost per result.

• meta-ads