Meta Ads Policy, Comments and Brand Safety Review
Check ads and responses for policy and reputation risk.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Review ads and engagement. Ads (copy, images, targeting), landing pages, and comments and messages received: [ADS_AND_ENGAGEMENT]. Industry rules I know of: [INDUSTRY_RULES]. Review each ad for claims needing evidence, sensitive categories, personal attribute wording, misleading offers, unclear pricing, image issues, and consistency with the landing page, explaining each concern in plain words. This is a checklist to verify against current policies and local advertising rules [VERIFY]. For comments and messages, define a fair and transparent moderation policy: answer questions within a set time, answer complaints publicly with a helpful message and move detail to private channels, hide spam and abuse by a written rule and keep a record. Write three reply templates (question, complaint, abuse) and an escalation path for legal threats or safety issues. Return a table and a moderation routine. Results cannot be guaranteed and platform rules change [VERIFY]. Rank the concerns by how likely they are to cause a rejection or complaint, and say which to fix before the ads run. Keep the reply templates warm and under 50 words each, and never promise outcomes in a reply to a complaint.
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