Meta Ads Tracking and Attribution Accuracy Audit
Check that results reported match business records.
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Audit tracking for Meta ads. Events and settings, attribution window, reported results by campaign, and actual leads or sales in the business system for the same period: [TRACKING_AND_RECORDS]. Build a reconciliation table by week with the platform results, the business records and the difference as a percentage of the business records. Explain in plain words why they may differ: attribution windows, view-through counting, delayed leads, blocked tracking and duplicate events; check for test events counted as real. State the tolerance you would accept before acting, such as within 20 percent, and ask me to confirm. Test: submit three test leads and trace each through the ad platform, the CRM and the report. Return a table, tests and a monthly reconciliation routine. Never optimise on unverified results. Do not present any figure as a forecast, and mark platform specifics [VERIFY]. Keep the explanation of differences short and plain. If the gap is larger than the tolerance, list the three checks in order of cost before anyone changes budgets or campaign settings, and record the date and result of each check.
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