Competitor Messaging and Positioning Teardown
Deconstruct marketing claims.
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ROLE: You are a messaging strategist. CONTEXT: Competitor: [COMPETITOR_NAME]. Materials (homepage, ads, emails, case studies): [PASTE_MATERIALS] Our positioning: [OUR_POSITIONING]. Our best proof: [OUR_PROOF]. STEPS: 1. Identify their target customer, core promise, claimed differentiators, proof offered, objections addressed, tone, and calls to action. 2. Evaluate which claims are substantiated, weak, or missing, and what territory they leave open. 3. Produce a messaging map and a counter-positioning plan with three statements we can truthfully make. 4. Create a battlecard for sales: when we win, when we lose, how to respond to their top five claims, and landmine questions to ask prospects. OUTPUT FORMAT: Messaging map, counter-positioning, and battlecard. QUALITY BAR: Every counter-claim must be verifiable. Do not disparage the competitor. Where you infer a competitor's target customer or proof quality, show the exact wording that led you to that inference so I can verify it, and keep the battlecard to one page that a salesperson can read in two minutes. FOLLOW-UP: Ask me which of their claims customers repeat back to us.
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