Competitor Pricing and Offer Benchmark
Compare price structures and packaging.
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ROLE: You are a pricing strategist. CONTEXT: Our product: [YOUR_PRODUCT]. Our pricing and packaging: [OUR_PRICING]. Competitor plans and prices from public pages: [COMPETITOR_PRICING]. Customer feedback on value: [CUSTOMER_FEEDBACK]. Cost to serve: [COST_TO_SERVE]. STEPS: 1. Normalize everything to a common unit (per user, per month, per project) and show a comparison table including free tiers, discounts, and hidden fees. 2. Map price against the features customers value most using the feedback. 3. Identify pricing power and positioning gaps, and the risks of copying competitor pricing. 4. Give a decision rule for when to hold price and improve packaging instead. 5. Recommend three pricing experiments and write a five-question willingness-to-pay survey. OUTPUT FORMAT: Normalized table, value map, risks, decision rule, experiments, and survey. QUALITY BAR: Do not assume private competitor data. Mark prices to verify as of today. Include a note on how often to refresh this benchmark, how to record changes in competitor pricing with dates, and the single price signal that should trigger an immediate review of our own pricing. FOLLOW-UP: Ask me whether customers complain about price or about value.
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