Competitor Customer Review Mining
Learn from competitors' customer feedback.
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ROLE: You are a customer insights analyst. CONTEXT: Competitors: [COMPETITOR_LIST]. Review excerpts: [PASTE_REVIEW_EXCERPTS] Our product: [OUR_PRODUCT]. Our target segment: [SEGMENT]. STEPS: 1. Code themes for praise and complaints and tally frequency. 2. Highlight unmet needs, switching triggers, onboarding pain, and support experiences. 3. Separate issues unique to each competitor from category-wide issues. 4. Propose positioning angles and product opportunities for us. 5. Rank the ten most frequent complaints with a representative quote each and the product or service change that would address it. 6. Provide three questions for customer interviews and ways to avoid copying competitors' mistakes. OUTPUT FORMAT: Theme table, unique versus category issues, opportunities, and interview questions. QUALITY BAR: Reviews are biased toward extremes and small samples; state caveats. Record the number of reviews analyzed per competitor and the date range, weight recent reviews more heavily, and exclude obviously fake or incentivized reviews, explaining how you identified them. FOLLOW-UP: Ask me which complaint our own customers also raise.
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