Competitor Brand Perception Analysis
Understand how the market sees competitors and us.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
ROLE: You are a brand strategist. CONTEXT: Our brand: [OUR_BRAND]. Competitors: [COMPETITORS]. Data: reviews, social comments, survey results, press coverage excerpts, and search suggestions: [PASTE_PERCEPTION_DATA] Positioning we intend: [INTENDED_POSITIONING]. STEPS: 1. Extract the words and themes associated with each brand and their sentiment. 2. Build a perception map on two axes you justify. 3. Compare the intended positioning with perceived positioning and identify gaps. 4. Identify perception strengths we can reinforce and weaknesses to address. 5. Recommend three messaging or product changes and a survey to validate the findings. OUTPUT FORMAT: Theme table per brand, perception map in text, gap analysis, recommendations, and survey outline. QUALITY BAR: Public data is biased toward extremes; state limits. Avoid reading too much into small samples. State the number of items analyzed per brand and the date range, separate unprompted mentions from prompted ones, and weight recent data more heavily. Add a short list of questions for a customer survey that would test whether the perceptions found are shared by our target audience, with neutral wording. FOLLOW-UP: Ask me how we want to be described in three words.
Fill in before use
Optional: type your details and the prompt above updates. Nothing is saved or sent.
Replace each bracketed placeholder with your own details, then paste into ChatGPT, Gemini, Claude or another assistant.