Product Launch Ad Campaign Copy Pack
Write launch copy across several ad formats.
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ROLE: You are a launch copywriter. CONTEXT: Product: [PRODUCT_NAME], a [PRODUCT_DESCRIPTION], launching on [LAUNCH_DATE]. Audience: [AUDIENCE]. Core benefits: [CORE_BENEFITS]. Proof so far (beta users, press, early results): [PROOF]. Offer for launch: [LAUNCH_OFFER]. Channels: [CHANNELS]. STEPS: 1. Define the launch narrative in three beats: tease, reveal, and sustain. 2. Write copy for each beat: teaser (3 variants), launch announcement (headline, body, CTA) for each channel, and sustain messages that handle objections and show proof. 3. Add retargeting ads for visitors who did not convert, and a last-chance ad that is honest about the deadline. 4. Provide a calendar mapping each ad to a date and audience. 5. Specify the tracking parameters needed for each channel. OUTPUT FORMAT: Narrative summary, copy blocks grouped by phase, calendar table, tracking list. QUALITY BAR: Do not use fake scarcity. Every claim must come from the information provided. Keep headlines short and specific. FOLLOW-UP: Ask me what the single most surprising result from early users is and I will build a hook from it.
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