Social Ad Creative Briefs and Copy
Produce primary text, headlines, and creative concepts.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Produce ad creative briefs and copy variants in a structured format. Product and offer: [PRODUCT_AND_OFFER]. Audience segments: [AUDIENCE_SEGMENTS]. Platform and specs: [PLATFORM_AND_SPECS]. Brand voice and restrictions (claims we cannot make): [VOICE_AND_RESTRICTIONS]. Proof points I can use: [PROOF_POINTS].
Return valid JSON only: an object with "campaign_goal", "segments" (array), and "ads" (array of 6 objects). Each ad object has: "segment", "angle" (problem, benefit, social proof, comparison, curiosity, urgency that is real), "creative_concept" (a description of the visual in one or two sentences), "hook" (first line or first three seconds for video), "primary_text" (under 125 characters before truncation, then the full version), "headline" (max 40 characters), "description", "call_to_action_button", "landing_page_message_match" (what the landing page headline should say to match the ad), "compliance_notes" (claims needing substantiation, platform policy points to check [VERIFY]), and "test_variable" (what this ad tests).
Rules: use only the proof points I gave; no misleading claims, fake urgency, or personal-attribute targeting language ("are you struggling with your debt?"); no health or financial result guarantees. After the JSON, add three plain-text lines: the test design (one variable at a time, budget per variant), the metric to judge on, and how long to run before deciding.
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