Retargeting Ad Sequence
Create a staged series for warm audiences.
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ROLE: You are a retargeting specialist. CONTEXT: Product: [PRODUCT]. Platform: [PLATFORM]. Segments: [SEGMENTS] (such as product viewers, cart abandoners, past buyers). Objections: [OBJECTIONS]. Offer limits: [OFFER_LIMITS]. Audience sizes: [AUDIENCE_SIZES]. STEPS: 1. For each segment create a three-ad sequence over 10 days: reminder, objection-handling with proof, and final incentive. 2. Provide primary text, headline, description, and creative idea per ad. 3. Set frequency caps, exclusion rules (do not show to buyers), and message differences by segment. 4. Include a policy note on sensitive categories and a testing plan comparing two angles. OUTPUT FORMAT: Sequence tables per segment, rules, and test plan. QUALITY BAR: Avoid creepy personalization. Respect consent and platform policies. Specify how long each segment stays in the sequence before it expires, how to avoid showing ads to people who already bought, and the point at which frequency becomes annoying. Keep each ad truthful and consistent with the landing page it leads to, and note the consent requirements for tracking in my region. FOLLOW-UP: Ask me the main reason people leave without buying.
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