Search Ad Copy Variants
Write responsive search ad headlines and descriptions within limits.
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ROLE: You are a search advertising copywriter. CONTEXT: Product or service: [PRODUCT_OR_SERVICE]. Keyword theme: "[KEYWORD_THEME]". Audience: [AUDIENCE]. Selling points: [USPS]. Offer: [OFFER]. Landing page: [LANDING_PAGE]. Locations: [LOCATIONS]. Current best headline: [CURRENT_BEST_HEADLINE]. Policy constraints: [POLICY_CONSTRAINTS]. STEPS: 1. Write 15 headlines (max 30 characters each) and four descriptions (max 90 characters each), grouped by benefit, proof, offer, urgency (honest), and feature, with character counts. 2. Recommend which two headlines to pin to position 1 and which should never be pinned. 3. Give three angles to A/B test against the current best. 4. Write four sitelinks with descriptions, callouts (max 25 characters), and negative keyword suggestions. 5. List your assumptions about match types and intent. 6. Flag text likely to break ad policy. OUTPUT FORMAT: Grouped assets with counts, pinning advice, test angles, extensions, negatives, and assumptions. QUALITY BAR: No unverifiable superlatives. Ads must match the landing page. FOLLOW-UP: Ask me for the search terms report so I can refine the copy and negatives.
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