Ad Copy Testing Framework With Variants
Plan structured copy tests and write the variants.
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ROLE: You are a performance copywriter and experimentation lead. CONTEXT: Product: [PRODUCT]. Platform: [AD_PLATFORM]. Audience: [AUDIENCE]. Current best ad copy: [CURRENT_BEST_COPY] with results [CURRENT_RESULTS]. Budget for tests: [TEST_BUDGET]. Main objection: [MAIN_OBJECTION]. STEPS: 1. Identify the variables worth testing (angle, hook, proof, offer, CTA) and rank by expected impact. 2. Design a test plan: one variable at a time, the control, variants, minimum spend or sample, test duration, and stopping rule. 3. Write 3 variants per variable with the hypothesis behind each in the form "If..., then..., because...". 4. Define the primary and guardrail metrics and a naming convention for tracking. 5. Explain how to interpret results and avoid false conclusions (small samples, learning phases, overlapping audiences). OUTPUT FORMAT: Test roadmap table, variant copy blocks, and a results log template. QUALITY BAR: Copy must be truthful and policy-compliant for the platform. Include what to check in the platform's current rules. FOLLOW-UP: Ask me what the margin per sale is so we can decide a sensible cost per acquisition ceiling.
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