Competitor Comparison Conversation Guide
Discuss competitors fairly and credibly.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Prepare me to talk about a competitor honestly. Competitor name and what I know about their offer (verified sources only): [COMPETITOR_FACTS]. Our offer: [OUR_OFFER]. Where we are stronger, equal, and weaker (honest view): [COMPARISON_NOTES]. The buyer's criteria: [BUYER_CRITERIA]. Create: 1. A fair comparison table by the buyer's criteria: Criterion | Us | Competitor | Who is stronger and why | Evidence. Mark unknowns as "unknown". 2. Conversation scripts: when the buyer asks "How are you different?"; "Why should I choose you over X?"; "X says they do everything you do"; "X is cheaper"; and "We have used X for years." 3. Rules: never disparage, never guess about a competitor's weaknesses, never state their prices unless public and current, acknowledge their strengths, focus on the buyer's criteria, and suggest how the buyer can test both (pilot, references). 4. Questions to help the buyer evaluate any vendor (implementation time, support, total cost, contract terms, exit). 5. A list of the risks of choosing us and how we mitigate them. 6. A short email responding to a competitor comparison request. Use only the facts I provided and flag items to verify as [VERIFY]. Comparative advertising rules vary by place, so check them with a qualified adviser before publishing comparisons.
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