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Quarterly Business Case for an Initiative

Table output Has example

Justify investment with a clear case.

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Write a business case. Initiative: [INITIATIVE]. Problem and evidence: [PROBLEM_AND_EVIDENCE]. Expected benefits: [BENEFITS]. Costs and effort: [COSTS_AND_EFFORT]. Alternatives: [ALTERNATIVES].

Produce: a one-page executive summary; problem statement; options (do nothing, minimal, recommended, ambitious) in a comparison table with cost, benefit, risk, and time; a financial view with formulas: net benefit = benefits - costs, payback period = cost / monthly net benefit, return on investment = (benefits - costs) / costs, with arithmetic using my figures and conservative, expected, and optimistic scenarios; non-financial benefits; risks and mitigations; dependencies; success metrics and review dates; and the decision requested.

Mark each estimate with its source and confidence. Add a list of assumptions the case depends on, a sensitivity check (benefits 30 percent lower), and a pre-read email (100 words). Do not present estimates as guarantees. Use only the figures I gave.

State the recommendation in the first paragraph, put the financial table with all three scenarios on one page, and list the three assumptions that would most change the decision if they turned out to be wrong.

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See an example result (fictional data)
Initiative: self-service password reset. Problem: 340 reset tickets a quarter, 12 minutes each.
Options: do nothing; minimal (email link) cost 9,000; recommended (link plus security questions) cost 14,000.
Benefit (expected): resets handled by users drop 80 percent: 272 tickets x 12 minutes = 54.4 hours x 35 an hour = 1,904 per quarter; 7,616 a year.
Net first year = 7,616 - 14,000 = -6,384; payback = 14,000 / (7,616 / 12) = 22 months. Conservative (60 percent): 5,712 a year, 29 months. Optimistic (90 percent): 8,568 a year, 19.6 months.
Non-financial: fewer lockouts, security.
Recommendation: choose minimal option (cost 9,000, payback 14.2 months at expected benefit). Assumptions: ticket volume stable; labor cost 35.

Illustrative only, made-up data. Your results will differ and must be reviewed.

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