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Google Ads Negative Keyword List Builder From Search Terms

Table output

Turn a search terms report into themed negatives.

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Build negative keywords for Google Ads. Search terms with clicks, cost and conversions: [SEARCH_TERMS]. What we sell and do not sell: [OFFER_AND_EXCLUSIONS]. Locations served: [LOCATIONS].

Group irrelevant terms into themes (jobs and careers, free, DIY and how-to, wrong product, wrong location, competitors if excluded, informational queries) and explain each theme in one sentence so a colleague can disagree. Return a table with Negative, Match type, Level (account, campaign or ad group), Reason and Risk that it blocks good traffic, and the first 15 negatives in the exact notation for each match type, which I should check in the account [VERIFY]. Mark terms needing more data before excluding. Warn against single broad words that could block valuable searches.

Calculate the spend on irrelevant terms: if 42 of 310 clicks (13.5 percent) came from irrelevant terms at 1.40 each, that is 58.80. Describe a safe process: add negatives in small batches, record the date, and check conversions and impressions a week later. Explain the three list levels (account for universal exclusions such as free and jobs, campaign for terms irrelevant to one service, ad group to steer queries) and the cross-negative technique in plain words [VERIFY]. Add a weekly ten-minute routine, a record of when and why each negative was added, and a quarterly review. Estimates here are illustrations with invented numbers, not predictions; confirm platform limits before acting [VERIFY].

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