Google Ads Conversion Tracking and Measurement Plan
Plan what to measure and how to test the tags.
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Plan conversion tracking for Google Ads. Website and platform: [WEBSITE_PLATFORM]. Actions that matter (form submissions, calls, purchases) and their value: [ACTIONS_AND_VALUES]. Existing analytics and tag set-up: [EXISTING_SETUP]. Consent banner and privacy approach: [CONSENT_APPROACH]. Specify each conversion action: name, trigger, count (one or every), value, window, and whether it is primary for bidding [VERIFY]. Describe implementation and testing: the tag firing on the thank-you page or event, test submissions, checking status in the interface, and cross-checking counts against form or order records. Tags should respect user consent choices under local rules [VERIFY]. Explain why platform counts and analytics counts differ. Provide a test log (date, action tested, expected, seen, pass) and a monthly reconciliation of conversions to real leads or orders: 42 reported against 38 recorded is a difference of 4, or 9.5 percent. Never optimise bidding on an unverified conversion. Do not promise results; label any detail of the interface or the policies that you cannot confirm [VERIFY].
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