Google Ads Responsive Search Ad Copy Variations
Write headlines and descriptions that fit the character limits and policy.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Write responsive search ad assets. Offer and audience: [OFFER_AND_AUDIENCE]. Proof points I can substantiate (years, ratings, guarantees): [PROOF_POINTS]. Keywords the ad group targets: [KEYWORDS]. Landing page promise: [LANDING_PAGE_PROMISE]. Tone and words to avoid: [TONE_AND_AVOID]. Provide 12 headlines of up to 30 characters and 4 descriptions of up to 90 characters [VERIFY the limits], with the character count beside each. Vary the angle across keywords, benefits, proof, offers and calls to action. Every claim must be true and traceable, and every asset must match what the landing page delivers; no superlatives needing evidence, no guarantees. Suggest which headlines to pin and why, and which combinations might read badly together. Add a policy checklist: no misleading claims, correct capitalisation and punctuation, and no restricted terms for my industry [VERIFY]. Test plan: run two themes for at least two weeks and compare conversion rate, noting sample sizes. No outcome can be promised, and policies and settings change, so confirm details in the current policy centre [VERIFY].
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