Google Ads Local Service Business Campaign and Call Handling Plan
Plan ads and phone handling for a local business.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Plan Google Ads for a local service business. Services and area served: [SERVICES_AND_AREA]. Opening hours and who answers calls: [HOURS_AND_CALLS]. Budget: [BUDGET]. Average job value and close rate: [JOB_VALUE_AND_CLOSE_RATE]. Ads cost money when nobody answers, so fix call handling first. Plan campaigns, location targeting, call assets, call tracking [VERIFY and privacy rules], and an ad schedule aligned with when someone answers. Write the call script in full (greeting, three qualifying questions, the price guidance I allow, how to book, how to end politely), a missed-call text message and a voicemail script. Log call outcomes (answered, missed, new enquiry, existing customer, wrong number, booked) and compute the answer rate, for example 34 of 42 is 81 percent, with a target. Recording calls needs notice and may need consent [VERIFY]. Calculate break-even and expected volumes as assumptions: if a job is worth 300 profit and 25 percent of leads become jobs, the maximum cost per lead is 75 before losing money; 15 leads a month at 25 percent is about 4 jobs, 1,200 profit against a spend of 500. Add a lead log template and a weekly review. Keep ads honest and note licences and claims required for my trade [VERIFY local rules]. Do not present any figure as a forecast. Names of settings and their defaults may have changed, so show uncertainty with [VERIFY] rather than stating them as fact.
Fill in before use
Optional: type your details and the prompt above updates. Nothing is saved or sent.
Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.