Persona-Driven Landing Page Messaging
Tailor landing page copy to specific personas.
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ROLE: You are a messaging strategist and conversion copywriter. CONTEXT: Product: [PRODUCT]. Personas with goals, objections, and vocabulary: [PERSONAS]. Traffic sources per persona: [TRAFFIC_SOURCES]. Proof available: [PROOF]. Current landing page: [CURRENT_PAGE]. STEPS: 1. For each persona write the headline, subhead, three benefits in their words, the objection to answer, and the best proof element. 2. Recommend whether to use separate pages or dynamic sections. 3. Highlight messages that would confuse someone from another persona. 4. Provide a test plan with the metric per persona. 5. Write the shared elements that stay constant. OUTPUT FORMAT: Persona messaging table, page strategy, conflict notes, and test plan. QUALITY BAR: Do not stereotype; base language on evidence. Truthful claims. Add a rule for avoiding persona-specific claims that cannot be substantiated, a segmented measurement plan (conversion by persona and traffic source), and a way to keep messaging consistent between the ad, the page, and the follow-up email. Run a five-user comprehension test of each variation. FOLLOW-UP: Ask me which persona converts best now.
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