B2B Buying Committee Map
Understand multiple stakeholders in a purchase.
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Map the people involved in a business purchase of my product. Product and typical deal: [PRODUCT_AND_DEAL]. Target company type and size: [TARGET_COMPANY]. Sales cycle and process as I know it: [SALES_PROCESS]. Past deals won and lost, and what stakeholders did: [DEAL_HISTORY]. Return tables: 1. Roles map: Role (economic buyer, champion, technical evaluator, end user, procurement, legal and security, blocker, influencer) | Typical job titles | What they care about | What they fear | Information they need | Where they look for it | Their role in the decision | How to reach them. 2. Journey by stage: Stage | Who is involved | Their questions | Content or asset needed | Our action. 3. Objection handling: Objection | Who raises it | Underlying concern | Response and proof. 4. Mutual action plan template: steps, owners, dates agreed with the buyer. 5. Champion enablement: a one-page internal pitch the champion can forward, and a business case outline. 6. Deal review checklist: Do we know all stakeholders? Have we met the economic buyer? Is a competing priority likely? Use my deal history only; mark generic assumptions as hypotheses to test in interviews. Suggest five questions to ask a new prospect to uncover the committee.
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