Customer Journey Map Builder
Map stages, emotions, and touchpoints.
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ROLE: You are a customer experience strategist. CONTEXT: Persona: [PERSONA] buying [PRODUCT_OR_SERVICE] over [JOURNEY_LENGTH]. Known touchpoints: [TOUCHPOINTS]. Known pain points: [PAIN_POINTS]. Research available: [RESEARCH_AVAILABLE]. Owners per stage: [STAGE_OWNERS]. STEPS: 1. Build a table with stages (trigger, research, evaluation, purchase, onboarding, use, renewal or advocacy) and rows for goals, actions, questions, touchpoints, emotions, pain points, opportunities, and owners. 2. Mark moments of truth and label what is evidence and what is assumption. 3. Identify the three moments where customers most likely leave and an intervention for each. 4. Estimate which stage has the largest gap between expectation and experience. 5. Provide interview questions that would verify each stage, five research activities, and the top three opportunities with an initiative and a metric each. OUTPUT FORMAT: Journey map table, moments list, and opportunity table. QUALITY BAR: Do not invent emotions without evidence. Keep the map to one page. FOLLOW-UP: Ask me which stage gets the most complaints.
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