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Outreach Results Diagnosis Decision Tree

Decision tree

Find out which stage of outreach is failing.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Diagnose why my outreach is not working. Numbers for the last [PERIOD]: contacts reached, delivered, opened, replied, positive replies, meetings, deals; unsubscribes and complaints. Channel and list source: [CHANNEL_AND_LIST_SOURCE]. Message samples: [PASTE_MESSAGES].

Take the numbers through the tree:
1. Delivered rate low (bounces high)? THEN list quality or setup problem: verify addresses, authentication, sending practices.
2. Delivered but opens low (note that open tracking is unreliable)? THEN review subject lines, sender name, and inbox placement tests.
3. Opens fine but replies low? THEN the message is the problem: relevance, clarity, ask, length, proof.
4. Replies mostly negative or confused? THEN targeting or offer-market fit is the problem.
5. Positive replies but few meetings? THEN the follow-up process or call to action needs work.
6. Meetings but no deals? THEN qualification or the sales process is the problem, not outreach.
7. Complaints or unsubscribes high? THEN stop, review consent, targeting, and tone.

Return a table: Stage | My number | Typical range for my situation (state that benchmarks vary and use my own history if I have it) | Verdict | Likely causes (ranked) | Test to run next. Then give the one stage to fix first and a four-week plan. Do not invent benchmarks; mark any as [VERIFY].

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