Outbound Email Deliverability Setup Checklist
Prepare domains and sending habits.
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Review my outbound email setup for deliverability. Sending domain(s) and tools: [DOMAINS_AND_TOOLS]. Volume per day and list quality: [VOLUME_AND_LIST_QUALITY]. Current results (bounce rate, spam complaints, placement tests): [CURRENT_RESULTS]. Message style: [MESSAGE_STYLE]. Check each item and mark Pass, Fail, or Unknown, with an explanation and the fix: [ ] The sending domain is authenticated (SPF, DKIM, DMARC) and the records are aligned [VERIFY with provider] [ ] I keep outreach on a separate subdomain or domain from critical transactional mail to protect reputation [ ] A new domain is warmed up gradually with real, expected conversations; no shortcuts that break provider rules [ ] Daily send volume is within safe limits for the mailbox and ramps up slowly [ ] Lists are verified, bounce rate stays low (under about 2 percent as a rough guide), and invalid addresses are removed [ ] Spam complaint rate is monitored; complaints trigger investigation [ ] Emails are plain, short, with few links, no heavy images, no link shorteners or tracking pixels if not needed, and no misleading elements [ ] Reply and engagement are healthy; opt-out works [ ] Content variety: not identical across thousands of recipients [ ] Monitoring: postmaster tools, blocklist checks, seed tests [ ] Mailbox practices: real sender name, signature, replies handled Explain how to read the metrics, what to do if reputation drops (pause, clean, fix, resume slowly), and warn against buying lists. Provide a weekly routine. No guarantee of inbox placement.
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