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Cold Outreach Compliance Checklist

Checklist

Check consent, identity, and opt-out rules.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Check my outreach process for compliance questions. This is a screening aid, not legal advice. Channels (email, phone, SMS, LinkedIn, messaging apps, physical mail): [CHANNELS]. Who I contact (business contacts, sole traders, consumers): [RECIPIENT_TYPES]. Regions of recipients: [REGIONS]. How I source contact data: [DATA_SOURCES]. Tools I use: [TOOLS].

Check each item and mark Done, Partial, or Unknown with the question to ask a qualified adviser:
[ ] I know which laws apply to each channel and recipient type (rules often differ for businesses and consumers, and by country) [VERIFY]
[ ] I have a lawful basis or permission where required, and I can show where each contact came from
[ ] Messages identify me and my business honestly, with a valid postal address if required
[ ] Subject lines and content are not misleading
[ ] Every message includes an easy opt-out, and opt-outs are honored within the legal time and across all lists
[ ] A suppression list exists and is checked before every send
[ ] Phone and SMS rules (do-not-call lists, consent, calling hours, recording notices) are known and followed
[ ] Platform terms are respected (no scraping or automation that violates terms)
[ ] Personal data is stored securely, kept only as long as needed, and I can respond to access or deletion requests
[ ] My privacy notice explains how I use prospect data
[ ] Records: consent evidence, source, dates, and opt-outs

Return a gap table with fixes ranked by risk and a script for explaining to prospects how I found them. Consult a lawyer who knows [JURISDICTION].

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