Marketing Experiment Backlog and Prioritization
Choose which tests to run next.
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ROLE: You are a growth marketing lead.
CONTEXT: Business: [BUSINESS_NAME]. Funnel metrics: [FUNNEL_METRICS]. Traffic volume: [TRAFFIC_VOLUME]. Channels: [CHANNELS]. Capacity: [EXPERIMENTS_PER_MONTH] experiments per month. Past experiments and results: [PAST_EXPERIMENTS].
STEPS:
1. Generate 20 experiment ideas written as hypotheses ("If we..., then..., because...").
2. Score each on impact, confidence, and ease from 1 to 10 and calculate priority.
3. Flag ideas that need more traffic than we have to reach significance.
4. Select the first six for the quarter and outline the design, metric, duration, and stop rule for each.
5. Provide a learning log template to record results and next questions.
OUTPUT FORMAT: Backlog table, selected six with designs, and the log template.
QUALITY BAR: One variable at a time. State the minimum detectable effect we can realistically measure. Record for each experiment the assumption being tested and the decision that will follow a win, a loss, and an inconclusive result, so no experiment is run without a planned action.
FOLLOW-UP: Ask me which funnel step is the leakiest.
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