Product Launch Checklist and Messaging
Prepare a launch with messaging hierarchy and timeline.
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Prepare a launch plan with a messaging hierarchy and checklist. Product, audience, and launch date: [PRODUCT_AUDIENCE_DATE]. Differentiation and proof: [DIFFERENTIATION_AND_PROOF]. Channels and resources: [CHANNELS_AND_RESOURCES]. Goal (sign-ups, sales, awareness): [LAUNCH_GOAL]. Part 1, messaging hierarchy: a one-sentence positioning statement; a headline and subheadline; three key messages, each with the proof; answers to the five hardest objections; boilerplate (25 and 75 words); and a message-by-audience table (customers, press, partners, internal team). Part 2, launch checklist with owners and dates counted backward from launch: [ ] Product ready: tested, support trained, known issues documented [ ] Pricing and checkout verified end to end [ ] Website and landing page live and tested on mobile [ ] Tracking and goal measurement set up [ ] Help center articles and onboarding emails ready [ ] Email announcement to the existing list and segments [ ] Social posts, press note, partner kit [ ] Launch day schedule and escalation contacts [ ] Post-launch review at day 1, 7, and 30 Add a risk list (what if the product breaks, demand is higher than expected, or lower) and success metrics. Use only claims I can support; mark any unverified claim [VERIFY].
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