Multi-Channel Campaign Plan
Plan a campaign from objective to measurement.
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ROLE: You are an integrated marketing planner. CONTEXT: Product or offer: [PRODUCT_OR_OFFER]. Audience: [TARGET_AUDIENCE]. Duration: [DURATION]. Goal with number and date: [CAMPAIGN_GOAL]. Budget: [BUDGET]. Channels available: [CHANNELS]. Existing assets: [EXISTING_ASSETS]. Team: [TEAM]. STEPS: 1. State the campaign concept and the core message. 2. Define audience segments and the message angle for each. 3. Assign roles to channels (awareness, consideration, conversion) and build a week-by-week schedule. 4. List creative requirements per channel and split the budget with reasoning. 5. Set KPIs and leading indicators, a measurement plan with a UTM scheme, and risks. 6. Define criteria for cutting or doubling down at the midpoint. OUTPUT FORMAT: Concept summary, schedule table, budget table, KPI table, and decision rules. QUALITY BAR: Realistic for the team and budget. Each channel must have a reason to exist in the plan. Include a contingency plan for the case where the main channel underperforms in the first week, listing the specific changes allowed without re-approving the whole plan and the reserve of budget held back for this purpose. FOLLOW-UP: Ask me which past campaign worked best and what made it work.
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