Adoption Barrier Interview Guide
Learn why customers do not use key features.
Added October 15, 2026. Written with AI assistance and checked for clarity and placeholders; not reviewed by a lawyer, accountant, clinician or other professional. How these prompts are made
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it (what [VERIFY] means).
Create an interview guide about low adoption. Feature or product area and usage data: [FEATURE_USAGE]. Customers who use it and those who do not: [CUSTOMER_SEGMENTS]. Hypotheses I have: [HYPOTHESES]. Write a 30-minute guide with an opening, questions about their goals, how they work today, what they know about the feature, what stopped them, what would make it worth trying, and a close. Include follow-ups that avoid leading, a note-taking template with a column for facts versus interpretations, and a method for synthesising across five interviews. Add consent and recording notes and an incentive policy. Mark data and consent rules as items to verify [VERIFY] for [JURISDICTION]. Also add a way to turn findings into three experiments, such as a clearer in-product prompt or a short training clip, each with a measure of success and a review date. Assume nothing about what customers have agreed to. Mark consent, recording and data-sharing steps [VERIFY] for [JURISDICTION], and keep the plan workable if the answer is that some steps need approval.
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