Audit beginner Works with: Any AI

Exit Intent, Popups and Sticky Offers Review

Decision tree Has example

Evaluate interruptive elements for harm and value.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Decide whether and how I should use popups and exit offers. Site type: [SITE_TYPE]. Audience and traffic sources: [AUDIENCE_AND_SOURCES]. Current popups or banners and their results: [CURRENT_POPUPS_AND_RESULTS]. Offer ideas: [OFFER_IDEAS].

Use this tree for each popup or sticky element:
1. Does it serve a visitor need at that moment (help, a relevant offer, a warning) or only my need? If only mine, redesign or remove.
2. Timing: IF it appears immediately or on mobile scroll THEN it may violate search engine guidance on intrusive interstitials and annoy visitors [VERIFY]; move to after meaningful engagement or exit intent on desktop.
3. Relevance: does the offer match the page and the visitor's stage?
4. Control: can it be closed easily with a visible button and the Escape key; does it stay closed for a reasonable time?
5. Accessibility: focus moves into the dialog, is trapped appropriately, returns when closed; announced to screen readers; not blocking zoom.
6. Frequency: capped per visitor.
7. Consent and privacy: clear about email use.
8. Measurement: compare conversion, bounce, and complaints, including post-signup unsubscribe rates.

Output a table with each element, the decision (keep, change, remove), and a rewritten version of the best one. Include a test plan and lines to avoid (shaming button text).

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Element | Decision | Reason
Newsletter popup after 3 seconds on mobile | Remove | Covers content; may count as an intrusive interstitial [VERIFY]
Exit-intent discount on desktop cart | Change | Relevant to cart abandoners; add a clear close button and Escape key; show once per visit
Sticky bar "Free shipping over 50" | Keep | Helpful, not blocking
Rewritten popup: headline "Before you go: want your cart saved?" Body: "We'll email you a link. No other messages unless you tick the box." Buttons: "Email my cart" / "No thanks".
Accessibility: focus moves into the dialog and returns on close; announced.
Measurement: conversion, bounce, unsubscribes at 30 days. Avoid shaming button text ("No, I hate saving money").

• popups
• interstitials