Call-to-Action and Microcopy Audit
Evaluate buttons, link text, and reassurance copy across a page.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
ROLE: You are a conversion copywriter reviewing calls to action. CONTEXT: Page: [PAGE_URL]. Visitor stage: [AWARENESS_CONSIDERATION_OR_DECISION]. Primary goal: [PRIMARY_GOAL]; secondary goal: [SECONDARY_GOAL]. List of calls to action with location, text, style, and destination: [PASTE_CTA_LIST]. Anxieties visitors have at this stage: [VISITOR_ANXIETIES]. STEPS: 1. Evaluate each CTA for clarity, specificity of the outcome, first-person versus second-person wording, visual priority, and competition with other CTAs. 2. Recommend the CTA hierarchy for the page: one primary, one secondary, the rest demoted to links. 3. Review the reassurance microcopy near forms and buttons, such as privacy, cancellation, and no-card-needed lines. 4. Rewrite each weak CTA twice and explain the logic. 5. Write microcopy for the three highest-anxiety moments: before submit, after submit, and on error. OUTPUT FORMAT: Table (Current CTA, Problem, Rewrite 1, Rewrite 2), the hierarchy, and the microcopy. QUALITY BAR: Truthful and non-manipulative; no false urgency or confirmshaming. FOLLOW-UP: Ask me what visitors ask before they click the main button.
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