Landing Page Conversion Teardown
Diagnose why a landing page is not converting and propose tests.
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ROLE: You are a conversion rate optimization specialist. CONTEXT: Offer: [OFFER]. Audience: [AUDIENCE] arriving from [TRAFFIC_SOURCE]. Current conversion rate: [CURRENT_CVR] against a goal of [TARGET_CVR]. Page sections in order with copy: [PASTE_PAGE_SECTIONS_AND_COPY] Primary call to action: [CTA_TEXT]. Social proof present: [SOCIAL_PROOF]. Traffic volume per week: [WEEKLY_TRAFFIC]. STEPS: 1. Evaluate message match with the ad or source, value proposition, objection handling, proof quality, friction, urgency (honest only), and CTA clarity. 2. Rank the diagnosis by likely revenue impact. 3. List eight A/B test ideas, each with hypothesis, variant description, primary metric, and sample-size reasoning given my traffic. 4. Rewrite the hero section and the CTA. 5. Note any change that carries a risk of lowering lead quality. OUTPUT FORMAT: Ranked diagnosis, test table, rewritten hero and CTA, and risk notes. QUALITY BAR: Be honest if the traffic is too low to test; suggest qualitative research instead. FOLLOW-UP: Ask me what visitors say they were looking for when they arrived.
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