Paid Social Ad Creative Fatigue and Performance Audit
Review paid social ad sets for creative fatigue, frequency, audience overlap and wasted spend, with a pause, refresh or scale list.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Act as a paid social analyst. I will paste ad-level data for [PLATFORM] campaigns over [DATE_RANGE]: ad name, creative type, audience, spend, impressions, reach, frequency, clicks, conversions, and results by week: [AD_DATA]. My goal is [CAMPAIGN_GOAL] and my target cost per result is [TARGET_COST_PER_RESULT]. Calculate and show your working: 1) Click-through rate, cost per click, conversion rate and cost per result for each ad. 2) Weekly trend per ad for frequency and click-through rate, flagging possible fatigue where frequency rises while click-through rate falls. 3) A decision table with the columns Ad, Spend, Cost per result vs target, Trend, Evidence strength (enough data or too little), and Recommendation (keep running, refresh creative, pause, test more, scale carefully). 4) Overlapping audiences that may compete against each other, as questions for me to check. 5) The share of spend going to ads above target cost, in total, with arithmetic. 6) A test plan for new creatives with one variable changed at a time. Rules: use only the figures pasted and say when numbers are too small to judge, for example fewer than [MIN_CONVERSIONS] conversions per ad. Do not invent benchmarks. Attribution is imperfect, so mark conclusions on conversions [VERIFY] against my own analytics. Do not change budgets or ads automatically; I decide.
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