Social Media Calendar Versus Results Audit
See which planned posts delivered and which did not.
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Audit my social media calendar against results. The posts planned and published for the last eight weeks with date, pillar, format, and results (reach, saves, clicks, replies): [CALENDAR_AND_RESULTS]. My goals: [GOALS]. Compute the share of planned posts actually published and the average results by pillar and format, with the arithmetic. Identify the best and worst posts, patterns by day and format, and posts that supported goals other than reach (clicks, enquiries). Make a table with Pillar, Posts, Average result, Share of effort, and Share of results. Recommend changes to the mix, the schedule, and what to stop, with cautions about small samples. Draft next month's plan outline. Use my data only. Mark platform metric definitions [VERIFY]. Add a worked share table: planned 32 posts, published 25 (78 percent); education 10 posts producing 55 percent of saves, offers 5 posts producing 30 percent of clicks, behind-the-scenes 7 posts producing 8 percent of reach; compare share of effort with share of results and suggest moving two offer posts from Friday evening to Tuesday as a test, with the measure to watch.
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