Audience and Segment Hygiene Audit
Check list quality, consent, segments and engagement.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit a Mailchimp audience. Counts of subscribed, unsubscribed, cleaned and non-subscribed contacts, sign-up sources, consent records, tags and segments, and engagement by recent campaigns: [AUDIENCE_DATA]. Our sending history: [SENDING_HISTORY]. Calculate the share of contacts inactive for 6 and 12 months, the bounce and complaint rates over recent campaigns, and the growth by source, with the arithmetic. Check that sign-up forms state what people will receive, that consent is recorded, that imported lists have a documented basis [VERIFY], and that segments and tags are named clearly and not duplicated. Make a table with Issue, Evidence, Risk, and Fix. Propose a re-engagement campaign plan and a sunset policy for people who never engage, a quarterly clean-up, and a segment naming convention. Do not recommend sending to people without consent. Mark legal requirements [VERIFY] locally. Add a worked list-health calculation: 6,200 contacts, 2,100 with no opens in 12 months (33.9 percent), 1.4 percent bounce on the last campaign, complaint rate 0.08 percent, and a plan to email the inactive group a re-engagement series, then remove those who never respond. Include wording for a sign-up form that states frequency and content.
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