Mailchimp Deliverability and Sender Reputation Audit
Check authentication, content and engagement signals.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit deliverability for my own sending. Sending domain and authentication status described by type: [AUTH_STATUS]. Bounce, complaint and unsubscribe rates for the last campaigns: [RATES]. Inbox placement observations: [PLACEMENT_NOTES]. List sources and sending frequency: [SOURCES_AND_FREQUENCY]. Group the checks into authentication, list quality, content and behaviour, and rate each as fine, concern or unknown. Where I gave no information, say you cannot judge it and tell me where in the sender or domain settings to look [VERIFY]. Check domain authentication records, a consistent from address, list hygiene, complaint rate thresholds [VERIFY current guidance], content issues, link domains, image-to-text balance and frequency. Explain the trade-off between bigger lists and engaged lists, with a warm-up caution for new domains. Return a table with Signal, Value, Concern and Action, and a 30-day plan: clean inactive subscribers after a re-engagement email, reduce frequency for low-engagement segments, fix authentication, and monitor complaint and bounce rates weekly, with thresholds as placeholders to confirm. Do not suggest ways to evade filters; say what cannot be determined from the data.
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